I’m an experienced Product Designer based in Toronto. I’ve helped to design the future of education at Top Hat, developed design practices at Riff, and led the design and launch of a successful e-commerce platform at Waterbridge.

Work Highlights

Building a Better Question Experience

Designing a flexible, scalable question system enabling rapid development of new features.

Thumbnail image showing a collage of UI from the redesigned Top Hat Question system.

Adapting a Desktop Design for Mobile

Implementing a mobile search feature to improve the textbook experience for Top Hat students.

Thumbnail image of three mobile screens side by side showing the Top Hat mobile content search feature.

Launching an E-Commerce Platform

A complete redesign of the Waterbridge website with the goal of increasing sales.

Overlaid screenshots of the redesigned Waterbridge website home page and product listing page.

More Coming Soon 🏗

This portfolio is currently under construction with more projects on the way.

Cartoon image of a construction worker

What's it like to work with me?

I've talked about who I am, now find out how others feel about working with me 👇

Kerri-Dale Smith

Senior Product Designer

Alex is a phenomenal product designer, who not only possesses a keen eye for detail and aesthetics, but also an innate ability to navigate complex design challenges with simplicity and elegance. Her willingness to challenge conventions and propose innovative solutions reflects her dedication to crafting product experiences that truly resonate with users.

Athavan Karunakaran

Senior Full Stack Developer

When Alex joined our team she hit the ground running, asked all the right questions, questioned assumptions that we made about how our product should operate, and was able to quickly prototype designs that developers could execute on, all of this on tight deadlines! We wouldn't have been able to turn around that project as quickly as we did without Alex.

Ilene Shioguchi

Product Designer

What sets Alex apart is her unwavering dedication and hard work. Her meticulous attention to detail allows her to excel in tackling large, complex projects while ensuring that every aspect is thoroughly considered. She welcomes constructive criticism and demonstrates a relentless commitment to enhancing user experiences.